With over 20 years of experience exclusively serving associations and societies, we at Etchasoft have gained valuable perspective on what makes these organizations tick. We’d like to share some insights we’ve gathered over the years about the unique needs and realities of membership groups.
#1: Membership means community.
Associations exist to unite professionals, individuals, companies and organizations around a common cause, industry or interest. While each association is unique, they all rely on cultivating connection and community among their members. Technology should enhance this, not hamper it.
#2: One size does not fit all.
Associations come in all shapes and sizes, from local groups with a couple hundred members to international organizations with hundreds of thousands of constituents. Their needs range vastly depending on size, structure, and objectives. Beware of technology providers peddling “one-size-fits-all” solutions.
#3: Evolution over revolution.
Change is necessary for growth, but it has to be incremental. Associations often have years’- or decades’-old processes, personnel and member relationships. Major overnight changes can alienate key stakeholders. Gradual improvement is the name of the game.
#4: Data is power.
Membership data is an association’s most valuable asset. But siloed, disjointed data helps no one. Unified datasets, through a robust AMS, enable smarter decisions using business intelligence, predictive analytics and more. Don’t leave this potential untapped.
#5: The member is king.
At the end of the day, an association exists for its members’ benefit. They deserve tools and experiences tailored to their needs and preferences. Member satisfaction and retention should be the chief measure of success.
#6: Partners share goals.
Vendors treat clients like transactions. Partners get invested in long-term shared goals. Find a technology provider who acts like the latter, taking the time to understand your mission and vision.
By taking these lessons to heart, you as an association leader can be well-equipped to find and implement solutions designed around members’ needs. If you’re ready to turn these insights into action, let’s keep the conversation going. Our team is prepared to help you serve yours.